Ryan Pitylak - PPC, SEO

Ryan Pitylak taught a course on search marketing today for the Austin Entrepreneur Network.

I am thankful to Hall Martin, Jason Myers, and Elijah May for giving me the opportunity to teach the class.  I love talking about internet marketing, and today was a real treat for me.

Ryan Pitylak launched a new website about search engine marketing news.  Visit the website today to learn about developments in the search marketing community.

A great article by searchengineland talks about quality score of landing pages.  The big myths are:

Myth 1: My keyword has to be on the landing page

Myth 2: Adding a privacy policy will increase my quality score

Myth 3: My site is in Flash, so I can never have a good quality score

Myth 4: My page is all images. The new load time guidelines are lowering my quality score

Myth 5: Adding an ‘about us’ page will increase my quality score

Myth 6: Google hates affiliates

Myth 7: Microsites and dedicated landing pages no longer work

Myth 8: If my site doesn’t have a high Pagerank, I can’t get a good quality score

Myth 9: If I only have manufacturer descriptions, I will never have a good landing page quality score

The day has finally come when Google has made their traffic stats available in a meaningful format.  The bars they used to use were horrible (albeit better than with no bars).

This is great news for trying to actually pick keywords for natural search.

Ryan Pitylak is active in the SEO community.

Search engine optimization on a local level is an interesting proposition for most businesses.   Depending on whether you are a local business trying to increase your SEO rankings, or whether you are a national business with many local services, your SEO strategy will vary.

I ran a local Austin website for a long time, so I learned how to promote a local website.  The main strategy is to ensure that you have enough local content developed so that you can be shown in the results for long-tail local keywords.  You want to create a lot of content about each keyword that’s relevant to your area, and ideally you’d create a page specifically designed to target that keyword.  And, don’t forget, you need links from local businesses in your area.

If you have a national business with local services, your strategy will vary, but only slightly.  You’re essentially doing all of the same things that you would do for a local website, but each page on your site that is linked to a specific location should be treated as an individual site from a content and linking perspective; the advice for these areas can be found above.  The extra component to consider is proper interlinking within the site, as it can be hard to make all of those pages show up highly in the search results.

E-consultancy wrote a report about B2C marketing in 2008.  What’s shown is that over 44% of companies feel like they need to increase their lead generation efforts.  This is a big opportunity for internet marketers.

Marketing Pilgrim highlights the different lead generation channels that people use to generate leads.  SEO, Email, and PPC topped the list as the most profitable channels.

Email marketing to in-house lists is an extremely valuable tool for businesses that is often overlooked.  SEO and PPC are typically considered, but some companies find SEO overwhelming.  Consider hiring a marketing expert to help you with your company’s internet marketing needs.

I had a birthday BBQ last month and my friend was twittering back and forth with her friends (great party huh!). Well, no, we actually had a fun time, but I just didn’t realize how popular twitter had become over the past year. I know they launched at SXSW, which is where I was coincidentally showcasing a start-up I was working on at the time, www.unlockaustin.com.

Twitter really got it together! And, now, for those of you who are not paying attention, Twitter will infiltrate your life, just like Myspace did, just like Facebook did. Get ready!

Company Fesses Up to Corn-Popping Cellphone Clips

Viral marketing is taking an interesting twist these days. It’s exciting to see companies “murking,” as described by New York Times Magazine writer Rob Walker, which is a form of stealth advertising by a company.

This ad was great because they took a common fear and tied it into their product. Are you afraid of cellphone signals frying your brain? Well, they can pop pop-corn (so goes the ad). What does that mean for the consumer? Well, obviously, you should buy a blue-tooth headset. Sometimes the brand of the advertiser is less overt. For example, you could just have a person using a bluetooth headset toward the end of the ad in a less obvious way, and it would still get the message across.

Viral marketing is taking a serious twist, and it’s going to continue to be very interesting. We’ll see more companies perform more fun and exciting stunts to get the attention of the consumer, and ultimately, the consumer not necessarily know what is advertising and what isn’t advertising. Isn’t that the end goal of the ad agency anyway? The goal is to make more people consume the brand. Well, if the messaging is seeping into your body from every angle, it’s hard not to consume the brand….

Ryan Pitylak performs many services, among which are Viral Marketing Services

PPC marketing requires good quality scores for a successful marketing program.  A great article was written here:10

Ways To Increase Your Adwords Quality Score - A Mini Case Study

This is an incredible analysis on how to deal with low quality scores.  A great read for any PPC expert!