Quality Score of Landing Pages Myths
A great article by searchengineland talks about quality score of landing pages. The big myths are:
Myth 1: My keyword has to be on the landing page
Myth 2: Adding a privacy policy will increase my quality score
Myth 3: My site is in Flash, so I can never have a good quality score
Myth 4: My page is all images. The new load time guidelines are lowering my quality score
Myth 5: Adding an ‘about us’ page will increase my quality score
Myth 6: Google hates affiliates
Myth 7: Microsites and dedicated landing pages no longer work
Myth 8: If my site doesn’t have a high Pagerank, I can’t get a good quality score
Myth 9: If I only have manufacturer descriptions, I will never have a good landing page quality score