Bluetooth + Cellphone + Popcorn =? Viral
Company Fesses Up to Corn-Popping Cellphone Clips
Viral marketing is taking an interesting twist these days. It’s exciting to see companies “murking,” as described by New York Times Magazine writer Rob Walker, which is a form of stealth advertising by a company.
This ad was great because they took a common fear and tied it into their product. Are you afraid of cellphone signals frying your brain? Well, they can pop pop-corn (so goes the ad). What does that mean for the consumer? Well, obviously, you should buy a blue-tooth headset. Sometimes the brand of the advertiser is less overt. For example, you could just have a person using a bluetooth headset toward the end of the ad in a less obvious way, and it would still get the message across.
Viral marketing is taking a serious twist, and it’s going to continue to be very interesting. We’ll see more companies perform more fun and exciting stunts to get the attention of the consumer, and ultimately, the consumer not necessarily know what is advertising and what isn’t advertising. Isn’t that the end goal of the ad agency anyway? The goal is to make more people consume the brand. Well, if the messaging is seeping into your body from every angle, it’s hard not to consume the brand….
Ryan Pitylak performs many services, among which are Viral Marketing Services
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