Ryan Pitylak

E-consultancy wrote a report about B2C marketing in 2008.  What’s shown is that over 44% of companies feel like they need to increase their lead generation efforts.  This is a big opportunity for internet marketers.

Marketing Pilgrim highlights the different lead generation channels that people use to generate leads.  SEO, Email, and PPC topped the list as the most profitable channels.

Email marketing to in-house lists is an extremely valuable tool for businesses that is often overlooked.  SEO and PPC are typically considered, but some companies find SEO overwhelming.  Consider hiring a marketing expert to help you with your company’s internet marketing needs.

I had a birthday BBQ last month and my friend was twittering back and forth with her friends (great party huh!). Well, no, we actually had a fun time, but I just didn’t realize how popular twitter had become over the past year. I know they launched at SXSW, which is where I was coincidentally showcasing a start-up I was working on at the time, www.unlockaustin.com.

Twitter really got it together! And, now, for those of you who are not paying attention, Twitter will infiltrate your life, just like Myspace did, just like Facebook did. Get ready!

Company Fesses Up to Corn-Popping Cellphone Clips

Viral marketing is taking an interesting twist these days. It’s exciting to see companies “murking,” as described by New York Times Magazine writer Rob Walker, which is a form of stealth advertising by a company.

This ad was great because they took a common fear and tied it into their product. Are you afraid of cellphone signals frying your brain? Well, they can pop pop-corn (so goes the ad). What does that mean for the consumer? Well, obviously, you should buy a blue-tooth headset. Sometimes the brand of the advertiser is less overt. For example, you could just have a person using a bluetooth headset toward the end of the ad in a less obvious way, and it would still get the message across.

Viral marketing is taking a serious twist, and it’s going to continue to be very interesting. We’ll see more companies perform more fun and exciting stunts to get the attention of the consumer, and ultimately, the consumer not necessarily know what is advertising and what isn’t advertising. Isn’t that the end goal of the ad agency anyway? The goal is to make more people consume the brand. Well, if the messaging is seeping into your body from every angle, it’s hard not to consume the brand….

Ryan Pitylak performs many services, among which are Viral Marketing Services