The critical success metrics for B2B businesses
Riyad Eid, Myfanwy Trueman, and Abdel Moneim Ahmed wrote an article about the critical success measures of B2B businesses. A few of their key findings include:
- The current speed of technological innovation in Web site design, and the increasing competitiveness of the medium, requires global marketers to continue assessing their Internet sites’ perceived value among target groups across countries.
- Web site must have clear and consistent information. Like all other marketing media, customers compare the value of information they get and its helpfulness in aiding them in decision making.
- The Internet allows companies, regardless of size, to reach international markets at reasonable cost. It means that the Internet and its tools have eliminated the prohibitive barriers for many companies to work globally. However, before going global by the Internet a company should make some marketing preparations and redefine its organization, since the Internet environment has changed the rules of traditional business.
Ultimately, companies will succeed in their online marketing based on their ability to successfully penetrate their markets.
Tags: business metrics, Ryan Pitylak